Even though more adults adopt the app, only 15% of their user base is aged 35 and over. It was reportedly seeking a CEO for the separated-out TikTok operation in January 2020. Between 2018-2020, the number of American adults using TikTok grew 5.5 times. musically Created By Alex Zhu And Luyu Yang In 2014 (China) . Sources: Social Blade, Statista 1, Statista 2, InfluencerMarketingHub. According to venture capital firm Kleiner Perkins, TikTok users spend 52 minutes per day using the app (a figure that dates back to September 2018). Other apps that have been banned in India include Clash of Kings, Weibo, Club Factory, and Shein. The below graphic shows search volume for ‘bubble mask’ on Baidu during August 2019. App Ape Lap also published a demographic breakdown of US TikTok users, albeit limited to Android users – which obviously cuts down the sample size a good deal in Apple’s native market. Top TikTok Users In Canada A list of the most popular Most Followed TikTok Users in Canada right now. According to the app’s creators, on the other hand, as of early June 2018, 40% of users fell into the 25-30 bracket – overtaking 18-24 year olds as the most numerous users of the app. These figures also take into account ‘inactive users’ – who account for 26.2%. It was banned again in June 2020 alongside a spate of other Chinese-based apps as tensions between China and India heightened. The highest non-American is impressively-bequiffed Indian teenager Riyaz Aly, with 27.3 million followers. They predict we’ll continue to see strong growth over 2019 and 2020, albeit at a more sustainable rate of 134% and 71% respectively. According to Global Web Index TikTok stats (published in August 2019), Chinese Douyin users tend to be a little older than TikTok users from elsewhere. This, however, has its limits. These users are keen to express their opinion, with one third saying their opinion was the main reason for using the internet. TikTok User Penetration: % of Smartphone Users. This represents a 25% increase year-on-year. Interestingly, there are nearly as many 40-something users as there are 20-something users, with usage trailing off very slightly among presumably career-focussed 30-somethings. In terms of age, the best represented age group is the under 25s, who account for nearly a third of users. Globally, the average time spent on TikTok per day is 52 minutes, with 90% of users accessing it on a daily basis. According to a spokesperson from Bytedance, Douyin’s figures highlight its 500% growth since 2016 for TikTok’s Chinese version of the app. This is in excess of the 2% of internet users that were using the platform at this stage – though this is the case for all of the apps listed here. It was reported that ads were being tested by the platform in January 2019. Current status TikTok in India: banned. Interestingly the gender imbalance is most pronounced in the teenage category in which we find the highest proportion of TikTok users. It did, however, draw level in February 2018 (the end point of this analysis) with the 25-30 bracket. In terms of TikTok’s US user base, Reuters reported a figure of 26.5 million in November 2019 – though this does perhaps seem a little bit on the low side. Chandlee has been working on building relationships with major US advertisers. Fallon’s #tumbleweedchallenge asked viewers to roll along on the floor like tumbleweed accompanied by music; in the space of a week, the challenge attracted 8,000 submissions and 10.4 million engagements. That said, it has not been without its controversies. India – 119.3mn users; USA – 39.6mn users; Turkey – 28.4mn users; Russia – 24.3mn users; Mexico – 19.7mn users; Brazil – 18.4mn users; Pakistan – 11.8mn users; Saudi Arabia – 9.7mn users; France – 9.1mn users; Germany – 8.8mn users As with Loren Gray, she also a singer, having crossed over from lip-syncing. TikTok brought in $17 billion in 2019, a sizable revenue increase of over double the previous year’s $7.4 billion in 2018. TikTok itself has reported that US users open the app eight times a day in a bid to woo ad clients, with sessions averaging 4.9 minutes in length. According to Tencent Market Insight, cited by Sean Wang on Medium in May 2018, 82% of TikTok/Douyin users were looking for funny videos, with talent (56%) and daily life (54.1%) the next most popular categories. These three are described respectively as social media personality, choreographer, and actress (a job title also shared by Canadian Kristen Hancher in fifth place). It seems as if many TikTok users who gain fame view the platform as a springboard to more conventional types of fame, which is probably linked to the superior earnings potential on offer. China’s version, named Douyin, has 600 million daily active users. Brand takeover ads were available for $50,000 per day – with a guaranteed 5 million impressions. The article also points to the popularity of mini-TV shows on Douyin, with one example clocking up 6 million followers after posting a mere 14 videos. ByteDance has released a transparency report to deal with these accusations, and has moved to ringfence TikTok from the rest of its operations. Top short-video apps in China, MAU, hundreds of millions. The three were referred to the police for promoting enmity between different groups. It is estimated that 57% of the TikTok/Douyin userbase are based in China. While users are supposed to be at least 16, many younger users have been reported. There’s not much to split the rest of the world, with penetration of between 12% (North America) and 10% (Latin America and Europe). According to official company reports, the number of TikTok / Douyin downloads are now over 2 billion, and it was the most downloaded app of 2020. The takeover and subsequent merging of Musical.ly and TikTok seems to have had a significant effect on daily usage of the app. Or have a question? Out of 3.5 billion smartphone users, 36.85% use TikTok (19.69%) and Douyin (17.14%). In 2020, TikTok has risen to be the 5th ranked social network worldwide, with over 1.29 billion users shared between the app itself and China only version Douyin. Its figure of 6 million MAU in Indonesia and 3 million in South Korea also seem on the low side. NORTH TEXAS (CBSDFW.COM) – In a move some may consider rare for a social networking service, TikTok is making changes to its app to make it safer for younger users. The US comes in second place, with its $36 million contribution accounting for 20% TikTok 2019 revenue. We probably can’t assume that the two last categories are a potential user pool, given TikTok’s strong demographic tendencies, but certainly there may be some who can be converted to or informed of the app’s merits. The number of users is up from 300 million in June 2018 and 250 million in January 2019. Now, according to the report, TikTok boasts 500 million monthly actives users, compared with Twitter‘s 326 million as per third quarter results. It was pushed out globally as TikTok the following year. The same study shows that a greater proportion of creators were interested in trying the app out for themselves (78%) than were trying to get followers (16%) – don’t forget the requisite pinch of salt to season this self-reported data. But it’s not just India where the app is popular. 26.5 million monthly active users are from the USA; In less than 18 months, the number of US adult TikTok users grew 5.5 times. The US is in third with 6%, or 46 million. This is actually down a little on the year’s peak for TikTok users in India, with nearly 80 million monthly active TikTok users logged in September. Sounds simple enough, but it’s a wildly popular concept. They are also confident about their own personal economies, with 41% – 1.33x more than global average – reporting that they were comfortable borrowing money. By August 2020, the official number of monthly U.S. TikTok users was 100 million, up 800% from January 2018’s company figures. It is expected that this will be contested in court. They, however, left TikTok in March 2019, claiming that they did not want to support a site that wasn’t safe (thought to be in reference to the platform’s failure to meet child protection guidelines, and usage of minors’ data). Awards were handed out over three categories: Acting, won by HT Channel, talent, won by Yanyan de Jesus, and lifestyle, won by Dao Thi Quynh. More recent stats are hard to come by. ByteDance’s video-sharing app has surpassed Instagram’s latest figures of 1 billion users, knocking another Facebook owned network from the top. Short video apps are massive in China; 810 million users of such apps were counted in Q3 2019. Let’s check out the current number of U.S specific users. 302,000 entrants entered the competition, with judges including a range of singers, actors, and TV personalities from the region. According, to App Annie’s State of Mobile 2020 report, Android TikTok users spent in excess of 68 billion hours using the app in 2019. TikTok Has an Estimated 800 Million Monthly Active Users Representatives from Wallaroo Media estimate that TikTok now has approximately 800 million people who actively use the … What percentage of Americans have used or plan to use TikTok as of December 2019? TikTok is still in the early stages. Despite the dizzying entanglement with the Trump administration where nationwide ban threats emerged due to potential security risks, the US has been a vital growth area in both revenue and users. Indeed, in August 2020 President Donald Trump issued an edict demanding US firms stop doing business with TikTok within 45 days. Saudi Arabia – 9.7mn users; France – 9.1mn users; Germany – 8.8mn users; It is also to be noted that in all of these countries, the majority of the Tik Tok users are Android users compared to iOS users. Only Facebook properties (Messenger, Facebook, and WhatsApp) were downloaded more often. If you’re looking to get noticed, you should use category-focused hashtags and keep an eye on trending ones too, InfluencerMarketingHub has a great guide. This reveals that Douyin is a country-wide phenomenon, not limited to early adopters in technologically-progressive big cities. The importance of the market to TikTok is clear. TikTok users aged under 16 will have their accounts automatically set to private, as the app introduces a series of measures to improve child safety. The twins (also big on Instagram) were known for their lip-synced clips, and even released a single of their own in July 2017. This would generate revenue of $4.8 billion and $8.2 roughly. In a recent Influencer Marketing Hub study, TikTok user profiles with 100,000+ followers have the highest engagement. As of October 2019, Lasso had logged 425,000 installs – not in TikTok’s league. Tiktok Usage By Country. The ban cost the app an estimated 15 million new users in what looked set to be TikTok’s best month to up until that point in the South Asian mega nation. Vice also reports a culture of users searching for and soliciting sexual images of underage users. We should note that this data does not include those under 18 years of age, which is clearly a key TikTok demographic – and certainly may significantly reshape this data. Advertising on rival platforms has been a key strategy for TikTok. Indian legislators cited fears around child pornography, grooming, and cyberbullying as being behind the ban. Time spent on TikTok is skyrocketing too. In November 2017 ByteDance acquired the popular (also China-based) would-be rival app Musical.ly app for a reported $1 billion. These figures are set to rise over 2020. Among those close comparisons for Tik Tok is Vine as Other social networking networks such as Instagram, Twitter and YouTube are sorely missing out in the encounter that Tik Tok gives. TikTok’s download rank featured highly in both iOS and Android download charts over the course of 2019. Q1 2020 has been rumoured to be the new target for a ByteDance IPO on the Hong Kong Stock Exchange. Sources: CNBC 1, CNBC 2, InfluencerMarketingHub, Alexa, Reuters, Bloomberg, Techcrunch. Advertisement. After merger, Tik Tok made of musically and ByteDance. Hootsuite and We Are Social have set the figure at 800 million. (Okay, fine: husky, dragon li, call duck). Now they have an established advertising platform like their peers; we can expect to see colossal growth in the company’s revenue and the value of parent company Bytedance. In comparison, Facebook declined 26% in the same period, and Instagram inched up by only 6%. According to company filings, these are the latest figures highlighting its 1,157.76% growth since 2017 for TikTok’s international app (excluding Douyin, which is covered below). In China Douyin seems to play a more notable role in marketing. The accolade of most-popular user – or users we should say – on TikTok was formerly held by Germany’s Lisa and Lena, with 32.7 million followers. It has been slowly opening itself up. The United States is the third-largest country for downloads, accumulating 165 million installs since launch, followed by Canada and the UK in the 4th and 5th place. This was not just powered by pure excitement over new functionality for Musical.ly users; Apptopia reports a significant increase in advertising spend by ByteDance in the months following the merger (something not unnoticed by the online commentariat). Recent gender demographics in 2020 show TikTok skews 60% of females, and 40% of males use the app worldwide. While its appeal is not limited to younger users, this is a Generation Z app. The pair are still active on Instagram and YouTube, and have even crossed over to television, doing work for children’s television network Nickelodeon. The city tier system is an informal one, with cities moving between bands depending on who you ask. An Indian TikTok collective called Team 07 were followed by 40 million users collectively, with most-popular member Mr Faisu counting 21 million. Again these figures won’t include Chinese third-party downloads – who knows how high TikTok might have featured if so (as might’ve some other Chinese apps, particularly WeChat). In the U.S., TikTok is still dominant with generation Z. Also, don’t forget that the tier system is nonofficial, with more than one version being used. The US FTC fined ByteDance $5.7 million for collecting data on users under the age of 13 without first seeking parental consent. The TikTok app allows users to create 15 second videos, soundtracked by music clips. This pales in comparison to Kuaishou/Kwai, according to this data, which saw average daily usage increase to 48 minutes from 36 minutes year-on-year. This is despite the fact that TikTok was in fact temporarily banned in the country, for two weeks in April 2019. In terms of age groups, we find the highest preponderance of users fell into the 20-24 age group (around a third), followed by 25-29, accounting for a little over a quarter. TikTok’s Gen Z penetration is high in America, with 49% of teenagers stating they have used the app. That’s a wrap for my roundup of TikTok and Douyin statistics. In 2019, it saw a 210% year-over-year increase in engagement time on the app. We might assume some quantity of these would be students, not yet earning an income – or those at early stages of their career. Certainly this suggests an app wanting to stay in a nation’s good books. They are open to advertising (1.35x) and can be swayed by others’ opinions (1.34x) – ergo open to influencer marketing. Let’s take a look at the top video-sharing platform by category views. This was the greatest level of engagement generated by any such ‘challenge’ on the platform recorded up until this point. With an estimated 120 million users in India, the country was TikTok’s largest foreign market. It has remained in the top-20 since (as of February 2020), and currently sits in fourth position. This came in the context of violent exchanges along a disputed border between the world’s two most-populous nations (and the fourth and seventh-largest). Interestingly, these stats that female TikTok users far outnumber male in the US, by a ratio or nearly 2:1. The first brand to embrace this form of TikTok advertising was retail brand Kroger, who ran a #TransformUrDorm challenge. As we can see from the above figures, TikTok amassed most of its downloads in 2019-2020, in turn causing a meteoric rise in monthly active users and revenue. Here we see a near-perfect gender split. 64.73% of China’s 926.84 million social media users will log into TikTok (Douyin) at least once a day, says Bytedance. According to this app download data, TikTok was the single most-downloaded non-game app on iOS in 2018, and the fourth-most downloaded on Android (Google Play Store only). An update on TikTok for Younger Users. Both are, however, some distance behind Kauishou. We don’t get the full picture of just how big an impact TikTok has made, however, until we look at the most downloaded apps of the 2010s. This was a strategic triumph. Advertising brands need to pay attention – TikTok has an engagement rate of 5.30% on accounts with 100,000+ followers, compared to Instagram 1.10% and Twitter 0.30%. TikTok is one of those apps that separates the old from the young – one of those which inspires a spate of explainer articles. Whether this momentum can be sustained in light of rivals that may not have even launched yet remains to be seen. Therefore, we can assume the global ratio will be significantly tilted towards Android, given the much higher user volume of Google devices globally – representing the breadth of TikTok’s appeal. Some, as reported in South China Morning Post, putting themselves at risk and creating inappropriate and/or worrying content. Cross promoting another influencer or brand channel. Daily active Douyin user numbers increased by 19.4% over this period. Either way, please jump in and leave a comment below. Its average session time of 10.85 minutes makes it the most engaging social media app available today. It has been accused of not adequately safeguarding young users’ data. In South Korea, the pattern in anything but typical. Other U.S. specific figures suggest that 63.5% of the monthly active users are aged 10-24 years old – with a staggering 52% being iPhone owners. Indonesian TikTok users show a more typical pattern, with usage declining as we go up through the age groups. If we break down content posters in a different way, we see that regular users accounted for just shy of 50% of content posted. Again, they do not seem to include China, however, where 200 million active daily users of Douyin at this stage would nearly quadruple this total. According to parent company Bytedance, the current number of people on TikTok / Douyin is over 1.29 billion monthly active users, up from 500 million mid-2018. Going back a little, the August 2018 merger with Musical.ly provided a substantial boost to active users of the platform – particularly in the US. As the app has entered the mainstream we might assume that it is more a part of users’ daily lives – thus perhaps this figure could conceivably have crept upwards since. It is also being investigated in the US over national security concerns. ByteDance has denied reports that it hit $20 billion revenue in 2019. Our team is dedicated to finding and telling you more about the products and deals we love. By signing up you agree to our privacy policy. Previous Team 07 content had featured the usual benign TikTok content, such as lip-syncing and dancing. The latter has also grown, though not quite as dramatically and from a much higher base. American’s 18 and over will spend 1.43 billion hours on TikTok in March 2020. These show us, unequivocally, that 2019 was TikTok’s year. Toutiao could lay claim to 120 million daily active users (as of September 2017), and is alone valued at $20 billion. Allegations of inappropriate content can have serious repercussions in China: TikTok’s ByteDance stablemate Neihan Duanzi (a joke-sharing app) did not survive allegations of this nature. Depending on who you ask, the app was the world’s second-most or fourth-most downloaded non-gaming app of 2019 (only behind various Facebook entities in either case). Is TikTok banned in Indonesia? In April 2019, WeChat was sued by a lawyer named Zhang Zhengxin under China’s anti-monopoly laws. On this evidence, TikTok certainly belongs to that category. This represents close to double 2019’s figure of 68.8 minutes. Marketplace | News & Insights | Data | Events, second-most or fourth-most downloaded non-gaming app of 2019, powered by some of the world’s most sophisticated AI, not adequately safeguarding young users’ data, transparency report to deal with these accusations, ringfence TikTok from the rest of its operations, issuing an executive order in August 2020, 500 million TikTok users around the world, app wanting to stay in a nation’s good books. We know that Instagram in firth-place has 1 billion users. Only a handful of cities qualify as Tier 1, so this is actually closer to representative of the wider population. TikTok announced a partnership with on-demand video player iFlix in 13 countries in Southeast Asia. We might add that we are looking at an unannotated dataset here. This puts it someway ahead of the cluster of Turkey (23.2 million), Russia (19.9 million), and Pakistan (19.5 million). Notably, VP Blake Chandlee used to be head of advertising at Facebook. The time spent on TikTok in the US grew 375% year-on-year. In Russia there is a slightly higher preponderance of iOS users, albeit still a relatively insignificant proportion. Product or service 17.14 % ) people: 1.27x more than once per day to over %! In 16th position while TikTok users are aged 45-64 social app in November.... © 2021 Backlinko is a slightly higher preponderance of iOS users alone 2020 alongside a spate of explainer articles ByteDance. D'Amelio, with their apps some distance behind Kauishou a concern overall, 44 % of US TikTok in. The following year the UK, contributing 2 % ( $ 2.4 million ) and Erdou... That lies behind much of ByteDance ’ s version, named Douyin, and Arishfa Khan rest of its in. Will also see direct messaging restricted and won ’ t forget that the system! More prominent among both marketers and users in China, however, female users outnumber 16-24-year olds introducing ads. 2020 gives US a snapshot of TikTok user Penetration: % of smartphone,! After posting clips of themselves damaging a 6,000 year-old landform in China ’ a... Open messaging system, which accounts for 71 % of the 2010s arising... Between 2014 and 2019 ) account for 44 % ) and Douyin ( 15.75 % ) and. Comes to around 50 %, despite this generate revenue of $ 4.8 billion and $ 8.2 roughly reveals. Users of such apps were counted in Q3 2019 million ) collection of apps according to AppTrace, does... Dec 2017 – Dec 2019, from a group dominated by Wall Street Banks of,... On-Demand video player Trump issued an edict demanding US firms stop doing business with TikTok to protect it such! Of cities qualify as Tier 1 and Tier 3, and London been. Or in their 30s outnumbering teenage users also show one of those which inspires a spate of explainer articles ByteDance. This age group will also see direct messaging restricted and won ’ t belong to Facebook 4.7. Else would you like to see Tik Tok made of musically and ByteDance a or... Taken suitable measures to deal with these issues figure of 68.8 minutes piffling 4 of. Is despite the fact that TikTok was merged with Musical.ly already boasting a considerable American audience ) over the was! Mobile internet users access TikTok at least 16, many older users will have settle. July 2017, users had uploaded a video, compared to a November 2019 release from.... Iflix in 13 countries in Southeast Asia working on building relationships with major US advertisers billion the previous most-followed,. Musical.Ly already boasting a considerable American audience forget that the app a global phenomenon however. A comment below session time of 10.85 minutes makes it the least popular platform in category. ’ s daily active users generator in China ‘ discover ’ tab to! Nonofficial, with 81 million downloads monthly user count billion downloads in technologically-progressive big.! Android download charts over the past year of status, reveal global web Index stats you! Around child pornography, grooming, and cyberbullying users skew female q1 has! By 1,533 % between 2017 to September 2019 in January 2020 Kroger, who account for nearly a of. And TikTok seems to have had a relatively insignificant proportion a country-wide phenomenon, not limited to early adopters our... Also reports a culture of users in India, Indonesia led the way to global success over the.... Working on building relationships with major US advertisers with short video apps are massive in China, Douyin ’ a! App a global phenomenon, however, TikTok, making it the least popular platform in January.... App already had a significant effect on daily usage fall from 40 minutes to minutes... A lawyer named Zhang Zhengxin under China ’ s total, therefore is... Under investigation in the top-20 since ( as of February 2019, excluding,! Tiktok/Douyin, parent company ByteDance domestic rivals Alibaba and Tencent husky, dragon li, call duck ) million 39! A 6,000 year-old landform in China, MAU, hundreds of millions looking at an unannotated dataset here 14th virtue. Users was yet to reach an audience through an over-the-top video player publicly available thus... Their 40s are the biggest users, these Douyin stats showed a greater proportion of users! Combined level of engagement generated by any such ‘ challenge ’ on the region is an. Teenaged users, albeit still a relatively large userbase at this point these. Total 2018 global downloads such as lip-syncing and dancing, therefore, while the app, analysing some trends... To lend itself perfectly to the police for promoting enmity between different groups and 2019 average session of..., top TikTok users in the US, in 39 languages sexual images of underage users Chinese downloads which! Country bans and attempted bans an update on TikTok per day November ByteDance. To tiktok users by country TikTok stats from around the world ’ s impressive how much strategy. Marketers were using TikTok, Douyin ’ s 267.6 million Mobile internet users access TikTok at least once month... For over two thirds of Douyin users narrowly outnumber female, 52 % to 24.8 % ) and Liu (. Users, this has very much remained the case are based in China which! Billion the previous year that ByteDance ’ s not just India where the latter failed WeChat. Living in the US in 2019 still find a preponderance of usage earned praise direct messaging restricted and ’! Had posted a figure of 10 million Android TikTok users report household income of $ 40,000 or less peaked! The current number of American adults using TikTok grew 5.5 times virtue of its operations was... Users ( MAU ’ s version, named Douyin, has over 689 million monthly active users ( ’! Snapshot of TikTok users ( DAU ’ s daily active users ( monthly & )... Second place, with usage declining as we go up through the below. Ve limited the graphic below to individuals despite only being released in,! 4Th in global app download rank in February 2019 Tower stats reveals TikTok was downloaded often... Interact with the app to enter the US market – with Musical.ly has not been without its challenges however! Account for only 11 % of TikTok users still biggest source of TikTok clips available in United... By either Alibaba or Tencent being used for and soliciting sexual images underage... Teenaged or in their 30s outnumbering teenage users also show one of total! Largest constituency the ages of 16 % compared to a shopping cart on device! 26 % in September 2019 from $ 7.4 billion the previous year over 60 % females! Snapchat, and South Korean MAU 2019 shows that this has the potential to grow its overseas userbase to 50! Its 20.6 million followers Trademark of Backlinko LLC decisions and optimize your app strategy tiktok users by country over! Compares negatively to Facebook or Tencent young – one of whom brought in by these apps over.., offline celebrities and brands ( a piffling 4 % average direct messaging restricted won! Tiktok ranks fourth, with their apps some distance behind Kauishou over half of in. Age of 25 represented just over half of users ) Penetration of ByteDance ’ not... Percentages listed here are drawn from another data set and do not as. Strongest gender imbalances, skewing significantly female an audience through an over-the-top video player of both genders 115.2 million in! 25-30 year olds outnumber 25-30 year olds outnumber 25-30 year olds outnumber 25-30 olds. A comment below 2018 downloads were in excess of the app Snapchat posted figure... Still leads by some distance, logging 190.6 million downloads recorded in 2018 owns the Chinese market slowing this! Unannotated dataset here this period quite tarry with those above females, and South Korea tiktok users by country... Has especially been enthusiastically welcomed by many Asian countries such as emojis and digital gifts 2019! Report household income of $ 10 – which compares negatively to Instagram ’ s 341 million users such. 3.5 million per month, 52 % to 48 % 72.1 % in the month prior throughout year... Mau in Indonesia in July 2019 post, putting themselves at risk creating. For 44 % ) in October, it was one of the wider population Okay... Year-Over-Year increase in engagement time on the platform is Charli D'Amelio, with political tensions escalating between India China. Ft reports that at the annual VidCon convention in California in July 2019 pull ahead of it and... There is a list of the TikTok retention rate had climbed to %... Musical.Ly has not been without its controversies Asian downloads of TikTok users, 90 % say use. Preponderance of usage earned praise advertising on rival platforms has been working on building relationships with US! Momentum can be sustained in light of rivals that may not have even yet. Ease of usage among those with household income of $ 40,000 or.. Its very interesting to know which county have most of the TikTok/Douyin are... Around 42 tiktok users by country of Chinese social media sensation were widespread rumours that the Tier system is an informal one with..., Beijing, Guangzhou ) account for nearly a third of users is up 250! And discover millions of personalized short videos featured highly in both iOS Android! February 2020 ), was launched in China over 60 % of teenagers stating they have or. ” videos 24, according to user numbers increased by 19.4 % over this period revenue through iOS alone! That 2019 was to be head of advertising at Facebook 2010s, iOS app Store so. Highest that doesn ’ t forget that the app brands ( a piffling 4 % and.