Calming, emotional healing, protection, refreshing, sophisticated. Its use is found primarily in interior decorating and marketing. Colors stimulate our brain in very different ways. Images set on green backgrounds seem farther away. Useful for logos and websites for art and photography to help other colors to vibrate. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase. For example, red light mixed with yellow light creates an orange color. The meaning of colors can vary depending on culture and circumstances. If you have a house to sell, one of the best courses of action you can take is to apply a fresh coat of paint -- and do it before the house hits the market. Denser, more immersed color/hues are bolder and all the more unequivocally communicated, while less saturation will enable a color to feel blurred and lighter. Green is popular in most cultures, useful as a marketing color for organic, healthy and natural green products. Do you want your art to emotionally impact your viewer? Yellow on the other hand is preferred by younger age groups. This highly recommended step, however, comes with some important caveats, which we'll discuss below. However, it has been proved that too much yellow can be overpowering and certain shades of yellow may provoke feelings of cowardice. Color psychology isn’t completely new, but it has not been totally incorporated into paradigmatic psychology just yet. The base color is primary, while the optional color ought to be utilized just for features and accents. Even in the Urantia Book, people are shown to have derived from various unnatural colors, such as blue, yellow, orange, etc., and their traits are believed to be tied to their colors. For instance, white is the shade of death in Chinese culture, yet purple speaks to death in Brazil. Complementary color schemes include two colors inverse each other on the color wheel, making juxtaposition and effect that orders consideration. The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.. It also enhances the visual appearance by 93%. Since you’ve realized what color psychology is and what the most well-known color meanings are for each color/shading, it’s an ideal opportunity to apply them to your brand identity. Pantone color of the year 2018 and it’s called: UltraViolet. They relate respectively to the body, the mind, the emotions and the essential balance between these three. Colors can also enhance the effectiveness of placebos. White is perceived by the eye as a brilliant color. Wealth, winning, safety, masculine power, happiness, playful humor, prestige, wisdom, love of spirit, quests of the heart, desire for power, sciences, concentration. 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